Nature's Bounty Names Doner as Its Agency of Record

Vitamin brand Nature's Bounty has moved its creative account to Doner.

The brand has tapped MDC's Doner as U.S. creative and strategy agency of record, ending its relationship with WPP's VMLY&R, which only won the account from Droga5 in January. Droga5, the agency recently acquired by Accenture Interactive, had first picked up the account in 2015.