JBL | Hear the truth
There are a lot of claims in the audio world. Prices you’re expected to pay. Compromises you make for style and convenience. But JBL believes you deserve truth in sound. And as one of the oldest and most respected audio brands, it’s the most qualified to deliver it. From product ads that break through the clutter to a new “Hear the truth” campaign, our work proclaims JBL’s professional heritage, promotes its latest products and challenges music lovers to strive for the truest sound experience.
Directed by Academy Award winner Barry Levinson, the Hear the truth launch spot follows Maroon 5 as they prepare for a gig and discuss how they perfected their unique “sound.” Then and now, they’ve always trusted JBL.










