Capabilities
Capabilities
If we do it, we do it well. We’re equipped to create and manage every aspect of the brand experience across all media: TV, print, radio, outdoor, direct marketing, CRM, interactive/digital, POS, collateral, sales promotion, design, branded content, experiential, social media—even apps. Perhaps more important, we also have strong analytics capabilities that guide strategic design on the front end and performance optimization on the back end—not to mention proprietary automation, personalization, data management and tracking/optimization tools. A brand’s destiny doesn’t change by accident.
Creative Approach
Creative Approach
In over 70 years, we’ve built our reputation on creativity. And though a lot of agencies claim to be creative and leave it at that, at Doner, we have a very specific view of the concept. Creativity is the most powerful way to engage consumers and incite them to action: to buy, to advocate, to participate. To us, it’s not creative if it’s not effective.
Changing the destiny of brands through creativity
Changing the destiny of brands through creativity
What’s your brand’s destiny? To stay number one or to topple number one? A brand needs constant energy, unwavering vigilance and a devoted belief in staying fresh. That’s where we come in. With ideas. Big ones. Small ones. I-didn’t-think-that-was-possible ones. Ideas that impact your business today and carry through lots of tomorrows. It’s what we’ve done for clients for over 70 years and it’s what we do for ourselves. And it’s why the Doner you know today will always be more innovative than the Doner you knew yesterday.
Collaboration
Collaboration
At Doner, we believe in the exchange of inspiration. When our work inspires our clients, consumers and community, they inspire us in return. It’s a collaborative process that generates increasingly better results. Everyone gives and everyone receives.
Field Dedication
Field Dedication
Reaching far and wide to ensure client success, Doner has a dedicated Field Marketing Support Machine for dealer and franchisee systems. Our service platform runs the gamut of activating brand creative at the local level, performing market analysis, business planning, local media planning and buying, and performance analysis. We help maintain brand connection by balancing the needs of the center with the needs of the field. Thinking further afield? Doner also supports its clients internationally. dch.co.uk
Doner Leadership
Doner Leadership
As one of the largest independent agencies in the world, Doner has the spirit of a go-getter with the scale to go and get it done. We answer only to ourselves and our clients. We’re unaffiliated with any other advertising agency and our executive leadership are the only shareholders and principals.
They are:
David DeMuth, Co-CEO/President
Rob Strasberg, Co-CEO/Chief Creative Officer
Tim Blett, Senior Partner/President, Newport Beach
Media Planning
Media Planning
We plan and buy media across the entire media landscape—nationally and locally, online and offline. Our media planning process is rooted in the larger
Path 2 Purchase™ strategic development process, and includes a proprietary media mix modeling capability called PathPoint. PathPoint does much more than optimize for efficiency—it models a wide array of brand-specific inputs and points to a media architecture that is “path optimal.”
Strategic Planning
Strategic Planning
Our strategic planning process is Path 2 Purchase™. It follows the mental and emotional journey that every consumer takes on their way to the cash register, and employs a discovery process that breaks down the journey and identifies opportunities to intercept, influence or just plain hijack the budding buyer. We then deliver them right to the brand doorstep. The process offers a series of fresh insights that help create new connections, shape messaging strategy and maximize marketing productivity.
Shared Agenda
Shared Agenda
We live by a code we call the Shared Agenda. It means internalizing our clients’ aspirations and challenges as our own. In many relationships, we structure our compensation such that our profit depends totally on meeting performance metrics that we determine together. Plus, we’re an independent full-service agency with no separate profit centers. So we remain solution-neutral, creating whatever marketing stimulus will bring about the greatest marketplace response. Let’s succeed together.
Socializing the Brand
Socializing the Brand
The increasing number of brand and media opportunities can be overwhelming. “Socializing the Brand” creates the most optimal system within the social environment to deliver a cohesive experience around the brand. Our system starts the conversation and fuels it with content that’s sticky and contagious, and succeeds because it is about attraction, not interruption. It amplifies the combined power of all brand activities to drive and support one another and ultimately achieve our objectives.
