Amazon Kindle | Launch

Kindle was facing a challenge. The category for e-readers was just as new as the device, and people didn’t really understand either one. So we created a series of feature-driven ads as unique as the product itself. And if a healthy rise in sales is any indication, Kindle’s quickly becoming something readers can’t live without. We love happy endings.

Product innovation meets advertising innovation in this first-of-its-kind print ad. To highlight the titles available on Kindle, the editorial of this Forbes issue continues onto the Kindle’s screen.

Editorial and advertising combine with an ad that’s as unique as the product it’s selling.

Perfect placement hits readers where they live with ads that connect Kindle to the very content they’re reading.

Creating a franchise position next to the New York Times book review, we created contextual ads that speak our target’s language.

Feature-based ads help to quickly communicate the unique benefits of Kindle.