Amazon Kindle | Launch
Amazon Kindle | Launch
Kindle was facing a challenge. The category for e-readers was just as new as the device, and people didn’t really understand either one. So we created a series of feature-driven ads as unique as the product itself. And if a healthy rise in sales is any indication, Kindle’s quickly becoming something readers can’t live without. We love happy endings.
Amazon Kindle | “Continued on the Kindle” Print
Product innovation meets advertising innovation in this first-of-its-kind print ad. To highlight the titles available on Kindle, the editorial of this Forbes issue continues onto the Kindle’s screen.
Amazon Kindle | “Asterisk” Print
Editorial and advertising combine with an ad that’s as unique as the product it’s selling.
Amazon Kindle | “New Yorker Book Review” Print
Perfect placement hits readers where they live with ads that connect Kindle to the very content they’re reading.
Amazon Kindle | “New York Times Book Review” Print
Creating a franchise position next to the New York Times book review, we created contextual ads that speak our target’s language.











