Sentimental home movie footage and the iconic outdoors voice of Sam Elliott came together to launch Coleman’s new campaign.

Coleman revolutionalized camping and pretty
much invented social networking.

Was the tent the original chat room? This print ad may shed a little light on the subject.

Did Coleman light the way to social networking?
This print ad makes a pretty good case.

How did a great breakfast lead to one of the greatest technological advances of all time?

Connecting with people can be a truly wireless experience as this outdoor board shows.

Coleman wearables went like hotcakes in stores
and at events.

The Original Social Networking Site campaign was supported with online banner advertising.

Coleman | The Original Social Networking Site

Everyone knows Coleman the brand, so awareness wasn’t the problem—relevancy was. A whole new generation was picking up less expensive store brands because they felt no connection with Coleman. And today, it’s all about connection. Facebook, MySpace, Twitter—need we go on? So we helped Coleman connect by taking credit for the entire social networking phenomenon. Outrageous? True? Who knows? But we do know more people today are gathering around campsites using Coleman gear.

Meet the application that lit up the Top Ten at Apple’s App Store.
 

Get spine-chilling stories for all ages in the palm of your hand with this iPhone app.