The real shock in this spot isn’t some guy’s bad breath, it’s discovering the truth about the phone company’s satellite service.

There’s something eerily familiar about this woman but, as this spot shows, the customer service you get from the phone company and Cox have nothing in common.

Where you sit isn’t usually a big deal, but with Internet service from the phone company, where you live definitely is.

The realization that you have a chocolate allergy is eased by finding out about great Cox services.

The news that smoking causes premature aging isn’t the only thing this defiant smoker learns about.

A bodybuilder is surprised to learn not only about Cox services, but also that he should have been working out on his lower body too.

Cox | Competitive

Sometimes even nice brands need to fight back. But they don’t have to fight dirty. With Cox, simply pointing out what the other guys aren’t telling you is shocking enough.