A conveniently placed outdoor board uses the smoke from a smokestack to illustrate how Cox PowerBoost is not for you. It’s for your Internet.

PowerBoost isn’t a sports drink. It’s the extra burst of speed built into Cox High Speed Internet.

A room full of mobsters try to rationalize why they don’t need a DVR from Cox.

People need to be convinced that getting HD from Cox is a good idea, but as this spot shows, not everyone can do the math.
 

A young houseguest tries to thwart the advances of his friend’s sister, all in Bundlese.

To delay her root canal, a woman makes small talk, all in Bundlese.
 

Test your knowledge of Bundlese in this online game of improv comedy.

Cox | Product

In the highly competitive digital services market, it is often the marketing over the technology itself that differentiates a product. Fortunately, we carved out a unique brand promise for Cox with “Your Friend in the Digital Age.” Over the last decade, its flexibility and relevance has enabled us to create new ways to promote each product’s advantage—while still maintaining our familiar, helpful voice.