All the fun without the mess—this case study explains our philosophy behind the Food Fight Fiesta web game.

Granny goes bold in this spot featuring a pair of senior citizens who have no intention of “going home.”

A man with many mouths finds a burrito that suits his many tastes.

It was a shrimpload of fun for the guy in this spot—not only did he get to play three roles, he got to eat three times the Crispy Shrimp Tacos.

A Del Taco customer discovers the swift kick of flavor from the new Molé Taco.

From tray liners to cups, everything in the restaurant got a bold makeover.

People going home suddenly got the urge to go bold.

Del Taco | Go Bold or Go Home

There are those who crave food like they crave life. Those people need Del Taco as their ally in their quest for zest. To enlighten them, Del Taco didn’t just need a tagline, they needed a battle cry. “Go Bold or Go Home” was shouted everywhere from in-store tray liners and cups to online food fights. And as recent sales indicate, fortune favors the bold.