Joy, self-confidence and a lot of other essentials for a child’s growth are heightened with Vitamin Z.

Vitamin Z builds wonder, fascination and gives kids a healthy dose of other valuable experiences.

Don’t forget your vitamins, especially Vitamin Z. Just a reminder that not everything a body needs is in the vitamin aisle.
 

Part of your commute and part of a complete childhood—Vitamin Z.

Vitamin Z now has more goosebumps with the announcement of Dinosauria at the Detroit Zoo.

Labels on the product itself remind visitors of why they’re at the Detroit Zoo.

There’s something special you get at the Detroit Zoo. It’s called Vitamin Z, and it’s part of a complete childhood.

More than butterflies take flight at the Detroit Zoo. A simple click explains how Vitamin Z can help kids soar.

Detroit Zoo | Vitamin Z

The Detroit Zoo is an essential part of childhood, just like eating right and going to school. But it was becoming harder for the Zoo to keep attendance up in an economy that was going down. That’s where Vitamin Z came in. It’s the emotional nutrition found only at the Detroit Zoo. With it, we broke attendance records and sold out annual memberships. Happily, Detroiters now can’t get enough Vitamin Z!