A flag planted firmly in the roadside claims MAZDA3’s territory where fun is felt in every hairpin turn.

Mazda rocked Canada with an iPhone app linking music fans of every genre to concerts throughout the country.

Rebels and renegades discover they don’t have to throw driving fun and distinctive design overboard searching for a car that doesn’t break the bank or guzzle gas.

Have the best of times in the worst of times. That’s the idea behind this MAZDA3 ad telling people it’s possible for a car to possess wicked smart style and performance, plus wallet smart fuel economy.

Decked and teched, this billboard reminds car buyers that they don’t have to sacrifice a thing with MAZDA3.
 

Hungry for more information about a car that really delivers the goods? We built a banner with all the functionality of a website.

We took the target on a joyride in the MAZDA3 by hijacking Yahoo’s home page. This wasn’t just a new car being launched—it was a movement by those who refuse to sacrifice fun for practicality.

Drivers in the market eager to buy at sites like Cars.com and Edmunds.com discovered they could choose dependable cars that delivered only the practical, or a MAZDA3 that added fun and style to the mix.

Great design is key to MAZDA3’s success. To retain that rep, we went on Facebook inviting students to help design the 2018 MAZDA3. The $1,000 winner’s clay prototype was shown at the L.A. Auto Show.  

MAZDA3 | Launch 

No Millennial has to surrender joy for practicality when they can have both in the new MAZDA3. So we decided to empower the audience and position the car as a unique way to stake your own claim on the road. The campaign put the MAZDA3 at the crossroads of their grown-up needs and desire for exhilaration. Suddenly it wasn’t just all new, it was all that.