Zoom-Zoom from square one. This TV spot creatively demonstrates how MAZDA6 engineers work as one with state-of-the-art robotics and quality control at the factory.

The new MAZDA6 introduces itself to a stadium full of rabid fans in this spot.

It inspired a mantra. Exposing within us all a psycho-phenomenon rooted in sound and rhythm. MAZDA6 makes the unique connection between the driver and the double beat, exemplified by the Zoom-Zoom.

Yes, it flies. Who can resist making a paper airplane when all the folds are marked over a sleek overhead photo of the new MAZDA6? This handout piece told a powerful aerodynamic story… the Mazda way.

Will this blast last? Reliability assumes top priority in these value-conscious times. With this print ad, we made it clear that MAZDA6 will continue to deliver Zoom-Zoom for many miles to come.

Fresh eyes on an old problem. Exclusive techno-offerings were a big part of the amazing MAZDA6 launch story, like the ability to monitor the driver’s blind spot.

A literal change in the wind. MAZDA6 engineers covered every angle in their quest to rewrite the sport sedan story. This print ad tells how they gave aerodynamics the full 360.

The sign of a true enthusiast’s car is the true enthusiasm found in the people who design and build it. This ad makes clear the level of engineering achievement built into MAZDA6.

It’s not a stretch to assign MAZDA6’s story of superior roominess to engineering insight. This outdoor board reminds us that everything goes back to the diligence of forward-thinking Mazda engineers.

Pumped-up enthusiasm resulted from the double message of MAZDA6 being both fuel-efficient and performance-efficient while using less pricey regular fuel.

Outdoor ads like this one reminded us that you can drive with fuel-efficiency without sacrificing the Mazda essence of driving fun.

We wanted to thread in the subtext that Zoom-Zoom performance is rooted in the passion of Mazda engineers. And there’s no better place to prove it than under the hood of Mazda’s groundbreaking new sport sedan.

As far as we know, this is the first time anyone has created an echo in print. It proved to be an appropriate and effective lead-in to a very compelling roominess story. One worth repeating.

To temper the “serious” in this serious sport sedan, we created a wallet-friendly, brand-based reminder that Mazda and fun are ever joined at the hip.

There’s value and there’s value the Mazda way. This engaging banner tapped the insight that MAZDA6 drivers care as much about the goose bumps as they do the bells and whistles.

Decision time. Once in the showroom, every little nudge helps get the customer that much closer to signature on paper. These pieces did a beautiful job of reminding him why he’s there in the first place.

Dealers were armed and ready to move sheet metal well before they had it to move, thanks to this web-based insider’s heads-up on all things MAZDA6.

The idea of pairing iconic sport sedan engineering with this iconic sports cyber-destination felt like a natural. Web hits have long since confirmed it.

The old ad rule says, “Sell the sizzle, not the steak.” In the case of this dynamic eye-grabbing web banner, we were pretty successful selling both.

“Tell me everything!” is the kind of enthusiasm you hear when launching an exciting new sport sedan. The MAZDA6 brochure did not disappoint, delivering the complete story.

Starting with an intriguing pre-launch tease, we e-targeted drivers with strong customer potential. Then followed it up seamlessly with the big curtain pull for the launch. We made a lot of new friends. And customers.

MAZDA6 | Launch

The new MAZDA6 wasn’t just a redesign of the previous model. It was a sophisticated new package that signaled to driving enthusiasts that Mazda’s commitment to Zoom-Zoom was as strong as ever. The marketing for this machine had to be just as advanced and emotive as the new MAZDA6. Using a double beat unique to Mazda, we brought forth the inner driving passion that only Zoom-Zoom could drum up.