Minute Maid | Pure Squeezed

Minute Maid® was entering a crowded category with a Never From Concentrate orange juice product. To stand out, we needed to look at the situation differently and speak differently. Forever, orange juices have compared their taste to that of a fresh, ripe orange. They let the orange be the “gold standard.” Well, New Minute Maid Pure Squeezed tastes so good that it has stolen some of the orange’s tasty thunder. Now oranges might compare their taste to the new “gold standard,” Minute Maid Pure Squeezed No Pulp. Yep, it tastes just as good as a fresh, ripe orange. And oranges are not happy about it.

Minute Maid® Pure Squeezed No Pulp 100% Orange Juice tastes as good as a fresh, ripe orange. And oranges are not happy about it.

Minute Maid® Pure Squeezed No Pulp 100% Orange Juice tastes as good as a fresh, ripe orange. And oranges are not happy about it. 

Minute Maid® Pure Squeezed No Pulp 100% Orange Juice tastes as good as a fresh, ripe orange. And oranges are not happy about it. 

Minute Maid® Pure Squeezed No Pulp 100% Orange Juice tastes as good as a fresh, ripe orange. And oranges are not happy about it.

Minute Maid® Pure Squeezed is new inside and out. Great new taste and tasty new package.