Great marketing ideas begin with well articulated insights and come to life through commitment and passion.
With that in mind, we are pleased to announce that we have promoted Alison Taubman to the new position of executive VP-chief strategy officer. She will continue oversight of Doner's strategic planning and research teams and remain a core member of our business development team.
We believe this promotion not only reflects our commitment to strategic planning and insights, but also in providing the opportunity for employees to reach their potential and share in the success they help to create. Alison has been with us since 1986 when she started as a research project manager. From that day, she's demonstrated incredible levels of intelligence, dedication and intensity (not necessarily in that order).
Over her 23-year tenure, Alison's contributions to the agency have been influential not only in the way we serve clients but also how we fundamentally operate. We are thrilled to have her as a member of our executive management team.
Among her career highlights, Alison developed the research protocols to support our proprietary Path 2 Purchase strategic process and she was one of the key developers of our integrated communications development. Alison also has been the lead strategist for our thought-leadership content, including our "The Art of the Possible" series and "What Has Worth and What's Worthwhile."
Please join us in congratulating Alison on her new role. We look forward to sharing more good news with you in the coming months as we continue to shape the New Doner.
David, Rob and Tim

