A coliseum of cardboard turned a tale of the daily grind into an epic battle inside a fortress of technological genius.

A completely cardboard Big Top made something as simple as the packing expertise of The UPS Store a work of television art.

Our cardboard hero makes pulling ahead of the pack look easy with the help of The UPS Store.

Cardboard snow, no less. In yet another adventure in Cardboard World, this spot shows why The UPS Store is the best place to handle your holiday shipping needs.

You can say you’re a Certified Packing Expert, or you can build a fortress of protection that conveys to the customer that their precious package is in safe, responsible hands.

The factory is the symbol of industry, and at The UPS Store your documents are part of an efficient well-oiled machine.

An old holiday chestnut gets roasted in this print ad displaying the variety of services The UPS Store offers.

Getting people to think outside the box when it comes to The UPS Store’s services required being outside the box, as this Cardboard World banner shows.

We put a cardboard world into the customer’s hands with a website that gave life to our hero Joe Biz and took the user on an adventure. And earned us the prestigious FWA.

The UPS Store® | Cardboard World

The UPS Store® wanted to expand its perception beyond a shipping company to a complete office support partner. But small business owners don’t have time for long-winded claims—the solution had to be efficient and effective, just like them. Introducing Cardboard World. The iconic campaign brought to life a whole other side of the brand and enabled us to unfold a full range of services and products across all media. The brand was out of the box.