Take a Closer Look
There’s a backstory to homeless teens. A heartbreaking truth that the streets feel safer than home. Knowing that homelessness gets ignored, we skipped the traditional PSA and went guerilla in city streets with 3-D “somebodies” wearing clothing that explained true runaway stories. The campaign raised awareness, gained international attention and won a National Gold ADDY award.
This campaign is emblematic of our “Maker Culture.” Bellefaire JCB did not have a big budget, but had massive aspirations. And we found a way to make it all happen.