Cue the ripe strawberries and hormone-free beef. Our new "How Refreshing" campaign celebrates Food Lion's special combination of fresh and affordable. The 1,100 store grocery chain now leans into quality to take on traditional and big box competitors.
In addition to broadcast, the campaign also includes print and social. The work reflects the idea that Food Lion is not just talking the talk. They’re listening and making changes— in stores, online and in every neighborhood and town that they serve. The social component reflects a movement we’re growing called “Random Acts of Freshness.” These acts are not only opportunities to engage with customers, they also bring Food Lion's freshness directly into their lives.