Turning a small bacon brand into a cultural icon.

Turning a small bacon brand into a cultural icon.
Farmland

Farmland is a Midwestern pork producer. Supreme is the most famous streetwear brand in the world. They had zero in common – until Supreme "borrowed" Farmland’s logo (gorgeous horizon and all) for a $150 baseball hat in their latest collection. But instead of sending a cease and desist, Farmland hijacked Supreme’s huge audience and loyal fan base by playing along.

First, they called Supreme out on Twitter for stealing the logo. But it didn’t stop there. Hours before Supreme’s next "drop," Farmland dropped a fashion lookbook of their own on Instagram. It was just like those other fancy lookbooks that featured overpriced streetwear — except ours featured real farmers, on a real farm, dressed in head-to-toe Supreme wear including the now-infamous hat.

Fans and the media went wild. Soon everyone, from Esquire to fashion blogs to Hollywood celebs, was talking, tweeting and writing about a little pork producer named Farmland that upstaged one of the world’s most famous brands.

VIEW THE CASE STUDY
CAMPAIGN HIGHLIGHTS
Social listening, an agile creative team and production muscle came together to pull it all off.

Our social strategist jumped into action within hours of Supreme’s drop.
Ad Age Creativity Award "Tiny But Mighty" Shortlist 2019.
THE IMPACT
65m
Impressions
5230%
Increase in Instagram followers
3-time
One Show Award Winner