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Hackensack Meridian Health
Ready for Every Body

Women are making 80% of household health care decisions. Yet 1 in 3 women feel invisible to their health care providers.

Hackensack Meridian Health is committed to providing personalized care for every woman at every stage of their lives. To bring that promise to life, we shifted from service line marketing to in-depth storytelling. Our “Ready for Every Body” platform highlights that Hackensack Meridian Health is here for the aging bodies, the changing bodies and the bodies of every size. Stories of real patients that offer a raw, unfiltered look into the vast differences and unique needs from woman to woman.

THE IMPACT
1.3MM
social and digital impressions
3X
increase in new visitors
98%
engagement rate