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Big, disruptive ideas for the ultimate category disrupter.

Big, disruptive ideas for the ultimate category disrupter.
Netflix

Netflix comes to DonerLA for three things: big & disruptive thinking, free earned media and certifiably crazy ideas for their original programming.

From premiere events to experiential pop-ups, long-form videos to traffic-stopping OOH, and even skywriting – our creativity knows no bounds when it comes to connecting with viewers with unexpected and engaging ideas.

We have helped launch some of Netflix’s most successful titles, including Stranger Things, The Politician and Dead to Me, as well as specials from titans such as Amy Schumer and Ellen DeGeneres. And when stalwart series like House of Cards and Narcos needed a boost, Netflix called DonerLA to reinvigorate the franchises.

Despite wildly different projects demanding unique and differentiated solutions, there is always one constant thread: earn before you buy. The primary metric of success is driving earned reach that eclipses any paid support. And that is exactly what we deliver.

CAMPAIGN HIGHLIGHTS
Delivered disruptive campaigns for 10+ titles to date.

Created the most popular account on Venmo (ever) for The Circle.
Hijacked Trump’s inauguration for House of Cards.
THE IMPACT
190MM
Earned Media Impressions for our Narcos Season 3 campaign
15.8MM
Helped Stranger Things season 2 become Netflix’s most popular title to-date with 15.8MM viewers at launch.
36miles
Of messaging for Ellen’s comedy special Relatable in the over skies of LA.
1000
Likes per hour for our House of Cards Inauguration Day teaser
40MM
OOH impressions for our Santa Clarita Diet thrillboards in Times Square, LA Live and Toronto.
500MM
Earned Media Impressions for our Stranger Things season 2 campaign.