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Chrysler
Creating a mobile sensory room for passengers with autism

For many children with autism, car rides are chaos. They feel overstimulated, uncomfortable and out of control. Chrysler wants all passengers to ride comfortably. So we partnered with the Autism Society of America to make the Pacifica even more peaceful.

Introducing the “Calm Cabin.” A special car package that transforms any Pacifica minivan into a mobile sensory room. The package includes meditative lighting, sound therapy, active noise cancellation, app-enabled touchscreens, weighted sensory blankets and more. The first Calm Cabin debuted at the NY International Auto Show during Autism Acceptance Month, drawing praise from the Autism community, the auto industry and beyond.

VIEW THE WORK
“A safe and quiet cocoon for those with autism”
Motor Trend
265+ articles, 700 million people reached, 99% positive sentiment
“The Chrysler Pacifica will soon be living up to its name in a new way”
Fox News