Doner and the Detroit Zoo have had a meaningful relationship for over 30 years – celebrating, educating, and supporting animals and the natural world with the community. But the Zoo’s beloved logo no longer worked for today’s digital world. It was time for a refresh.

To help modernize the brand, Doner developed an entirely new dynamic platform – “Where Life Connects.” The logo, featuring two solid linked circles that make up the “O’s” in the word “ZOO,” literally comes to life acting as both a canvas and a portal, showcasing a world where animals and humans thrive together. And a new design system with a bright, vibrant color palette delights and engages viewers at every turn.

The rebrand included a new website, along with digital, out-of-home, and a grand reveal of the Zoo’s water tower complete with a Snapchat AR experience bringing life to an iconic fixture of the community.

The result is engaging and inviting – encouraging viewers to visit, explore and connect.