1 in 8 women will get breast cancer. To bring awareness to this startling statistic, Hungry Howie’s removed one slice from their pizzas in October (which have 8 slices) to represent the 1 in 8 women we could lose.

We removed it on billboards, their menu, circular ads, and most notably, from real customers’ pizza orders – capturing their reactions in a video that served as the centerpiece of the campaign.

The campaign touched hearts, opened eyes, and most importantly helped Hungry Howie’s reach their donation goal of $5M to the National Breast Cancer Foundation.