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Creating the most talked about Super Bowl commercial ever.

For many, Jeep represents America at its best: freedom and adventure. But on January 6, 2021, America was not at its best. We felt Jeep, as a brand and a community, had the ability to ask our divided country to meet in the middle. And that’s exactly what we did, in the middle of the lower 48, in a church in Kansas with Bruce Springsteen. “The Middle” only aired one time during the Super Bowl. But post game, it was viewed over 72 million times online, garnered over $420MM in earned media and helped Jeep to its best Q1 in brand history.

Most talked about Super Bowl spot ever
Over $420MM in earned media
#1 Q1 ever for the Jeep brand