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400 Galleria Officentre, Suite 300

Southfield, MI 48034

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12101 Bluff Creek Dr., Building B

Los Angeles, CA 90094

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101 Merritt 7, 2nd Floor

Norwalk, CT 06851

Creating the most talked about Super Bowl commercial ever.

For many, Jeep represents America at its best: freedom and adventure. But on January 6, 2021, America was not at its best. We felt Jeep, as a brand and a community, had the ability to ask our divided country to meet in the middle. And that’s exactly what we did, in the middle of the lower 48, in a church in Kansas with Bruce Springsteen. “The Middle” only aired one time during the Super Bowl. But post game, it was viewed over 72 million times online, garnered over $420MM in earned media and helped Jeep to its best Q1 in brand history.

Most talked about Super Bowl spot ever
Over $420MM in earned media
#1 Q1 ever for the Jeep brand