There are serious health benefits to experiencing the outdoors. It reduces stress, lowers blood pressure and is great for lung function. And for L.L.Bean, a brand synonymous with the mountains in Maine and canyons in Colorado, we wanted to remind city dwellers how important fresh air and getting outside can be.
We created a 100% sustainable campaign that featured environmentally friendly clean graffiti, experiential, digital, social, and projections in Boston and Chicago. These fun and friendly reminders married the brand with what it’s most known for: the outdoors. And it turned city dwellers into Outsiders.