search icon Detroit

400 Galleria Officentre, Suite 300

Southfield, MI 48034

search icon Los Angeles

12101 Bluff Creek Dr., Building B

Los Angeles, CA 90094

search icon East Coast

101 Merritt 7, 2nd Floor

Norwalk, CT 06851

Be an Outsider in the City.

There are serious health benefits to experiencing the outdoors. It reduces stress, lowers blood pressure and is great for lung function. And for L.L.Bean, a brand synonymous with the mountains in Maine and canyons in Colorado, we wanted to remind city dwellers how important fresh air and getting outside can be.

We created a 100% sustainable campaign that featured environmentally friendly clean graffiti, experiential, digital, social, and projections in Boston and Chicago. These fun and friendly reminders married the brand with what it’s most known for: the outdoors. And it turned city dwellers into Outsiders.

5.4MM impressions
Contributed to the brand’s biggest sales quarter ever