Pain affects everyone. It has no limits. That’s why we created Care Without Limits, a new brand campaign for Tylenol that ushers in a more modern approach to defeating humanity’s common enemy. In launching Care Without Limits, we also created only the 6th tagline in Tylenol history.

The campaign launch included broadcast and social content. It quickly spread to a mom-led celebration for Mother’s Day called #momswithoutlimits. It has expanded to Father’s Day partnership with BET. And to give a little care back to those who care for their loved ones, we filled up their Go Fund Me accounts in our There With Care program.