As we were taking care of our clients and our people, we were also looking out for our community. In a story that has been covered by CBS Sunday Morning, MSNBC, Ad Age, Adweek and every industry news source, we created the #StaySafeDetroit PSA, “When the Motor Stops.”
This work has been viewed over a million times worldwide, with zero media support. The San Francisco Chronicle called it “a flat-out masterpiece” and “a beautiful work of art.”
Doner created this work in 48 hours, safely and without ever being in the same room as one another. It’s not how we intend to work in the future. But we’ll always look out for our hometown and find ways to support and inspire its people.