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Chrysler shows what #VanLife means for #RealLife

Close to 40 years ago, Chrysler created the minivan category for one simple reason: to make families’ lives easier. That same, people-focused approach is evident today in the Chrysler Pacifica, America’s most awarded minivan. So when we saw #VanLife trending across social media, we smiled, because “Van Life” is propagation of the true and original lifestyle connected to the van: a noble role called parenting. We created video content for broadcast and social channels that showcased the hundreds of ingenious features, designed to help “real life.” The campaign not only connected with parents, it also elicited a smile from online influencers.

143% sales increase year over year

95% increase in Q2 sales