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Standing out in a crowded fitness category.
Core Power

While sports drink and protein shake brands focused on sweat, squats and super sets – we helped Core Power stand out by owning the most relevant usage occasion: post work out recovery. Overnight, the brand looked and acted differently, with content, sponsorships and retail opportunities that promoted trial and serious results.

VIEW THE WORK
THE IMPACT
86%
Change In Awareness
128%
Increase In Trial
33%
Increase In Revenue