For Dodge owners, summer isn’t about beaches and ballparks. It’s about letting the HEMI engines roar, the asphalt burn and the tires smoke. To celebrate the 93 days of summer, we created the Dodge HWY 93 campaign. A custom program created to provide Dodge fans and owners with the ultimate guide to their favorite time of year. TV and social content was created, along with a custom website, DodgeHWY93.com, which included a curated list and interactive map of events, drag strips, iconic drives, restaurants, lodging and other attractions Dodge owners can use to build their ultimate summer roadmap. Everywhere Dodge was, and Dodge owners were during the summer, HWY 93 was there as well. And yes, we helped clean up the tire marks after they left.